THE 1990S ARCHIVES PART III: CHINA 1993 CONSUMERISM FAIR

20160120d

The pattern of The Stamp, Collection printed onto denim for ready-to-wear

The New History Group, active in Wuhan, was made up of artists, businessmen, and academics. They created mass-produced art products through a series of mutually beneficial corporate collaborations, including ten-thousand sets of Ren Jian’s Stamp-Collecting Jeans, which were brought to the China 1993 Consumerism Fair held at the Wangfujing McDonald’s in Beijing. The New History Group felt that traditional art and consumer goods no longer suited the new consumerism then taking China by storm, making their search for new media and materials a key challenge. This “manufactured art” attempted to leverage a symbiotic relationship with commercial interests to create products for social consumption, allowing their products to gain acceptance and break down the barrier between art and mass consumption to reach an intermediate state. (Translated by Frank Qian)

任戬,《任戬集邮牛仔服》,1993,年样品之一

Ren JianRen, Jian’s Stamp-Collecting Jeans, 1993. Garment sample

20160120c

China 1993, Consumerism Fair

About this article

Post in: Features | January 21 , 2016 | Tag in: LEAP 36 | Song Yi
A GREAT DISTURBANCE IN THE FORCE: ART AND MASS MEDIA IN THE 1990S
VERSES ON DECOLONIZATION

Leave a Comment